Blog
No thought leadership. No "5 tips" listicles. These are things we learned managing real accounts with real budgets.
Why Your Welcome Flow Is Losing Money
Most welcome emails read like a company bio. Your subscribers do not care who you are yet. They care about what they get next.
The 3 Emails Every E-commerce Brand Needs
Forget the 15-email mega sequence. Three automations drive 80% of email revenue. Here is what they are and how to build them.
Open Rates Are a Vanity Metric
Apple MPP inflated your open rates by 20-40%. If you are still reporting opens to your CEO, you are showing fake numbers.
How We Recovered a Blacklisted Domain in 11 Days
A client came to us with a domain on Spamhaus. Here is the exact process we used to get them delisted and back to 97% inbox placement.
Stop Sending Newsletters Nobody Reads
If your newsletter open rate is below 25%, the problem is not the subject line. It is that you are sending to people who stopped caring.
A/B Testing Subject Lines Is Not Enough
Subject line tests give you a 2-5% lift. Content block testing gives you 15-30%. Here is how to set up proper in-email experiments.
SPF, DKIM, DMARC: The DNS Records That Keep You Out of Spam
If your DNS authentication is not set up right, your emails go to spam regardless of how good your content is. Here is how to fix it.
Klaviyo vs Mailchimp vs Customer.io: Which ESP for Your Business
We have migrated accounts between all three. Here is when each one makes sense and when it does not.
How to Calculate Your Actual Email Marketing ROI
Most brands overcount email revenue by 30-50%. Here is the attribution model that gives you real numbers.
Segmentation Beyond Demographics: Behavioral Email Targeting
Segmenting by age and location is 2015. Here is how behavioral segmentation doubles your click rates.
Growing Your Email List Without Giving Away 10% Off
Discount popups train your audience to expect deals. Here are five signup offers that build a better list.
Your Transactional Emails Are a Revenue Opportunity
Order confirmations get 80%+ open rates. Most brands send plain text. That is wasted real estate.