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E-commerce 3 emails
Re-engagement
A 3-email re-engagement sequence for subscribers who stopped clicking. Identifies who to keep and who to sunset.
1
90 days no click We miss you (and we have news)
Re-introduction with recent updates
2
+7 days Is this still your thing?
Preference update and re-opt-in
3
+14 days We are going to stop emailing you
Final opt-in or automatic suppression
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