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E-commerce 3 emails
Win-Back
A 3-email win-back flow for lapsed customers. Progressive escalation from soft reminder to sunset warning.
1
60 days inactive It has been a while
Soft re-engagement with new products
2
90 days inactive We saved something for you
Exclusive offer for returning customers
3
120 days inactive Should we stop emailing you?
Final chance with re-opt-in link
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